Skip to main content

GOOGLE AdMob


Google beefs up mobile app insights with new AdMob API

There are now a range of enhanced metrics, such as active users, ad exposures per session, session duration, ARPU and user retention.

Google’s AdMob is upgrading its reporting and analytics for mobile publishers and developers. The company is rolling out a new API, which will provide publishers with more accurate insights into user behavior, ad performance and revenue.


New dashboard views. In the AdMob dashboard, users will be able to see metrics such as estimated earnings in a more granular way: by app, ad unit, format and country. Graphs are also more interactive and allow for two-metric data comparisons such as impressions and RPM (revenue per thousand) in individual charts.





The initial App Overview dashboard will now offer more detailed insights, such as active users, ad exposures per session, session duration, ARPU and retention.

Revenue reporting will also include in-app purchases and subscriptions. In app purchase revenue is only available, for the time being, for iOS devices but is coming soon to Android. AdMob is also presenting earnings data from programmatic inventory and data on engagement with Rewarded Ads.



Rewarded Ad units provide “rewards” for engaging with different content (i.e.., video ads, playable ads surveys). However they can only be served after the users explicitly indicates interest in seeing or interacting with a Rewarded Ad unit.

Gaining access to these new AdMob analytics capabilities requires updating to the new SDK (Android SDK 18.1.0 or later, iOS SDK 7.44 or later) and then logging in to enabling the new reporting.

Why we should care. Developers and publishers that use AdMob should upgrade. More complete reporting should provide greater insight into users and smarter decision-making around monetization. In theory that should translate into more revenue for publishers.

Comments

Popular posts from this blog

Is It Safe to Exercise if I Have Asthma?

Asthma and Exercise One of the goals of asthma treatment is to help you maintain a normal and healthy lifestyle, which includes exercise and other physical activities. Taking your asthma medications as prescribed, avoiding triggers, and checking your symptoms and how well your lungs are working will help you achieve this goal. If asthma symptoms prevent you from fully taking part in activities, talk to your asthma doctor. A small change in your asthma action plan may be all that is needed to provide asthma relief during exercise or other activity. Can Exercise Help My Asthma? Yes, regular exercise can: Help your lungs work better Boost your immune system so you get fewer colds Help you lose weight, which can cut your odds of an asthma attack Create “feel-good” chemicals in your body that hold of depression and stress. 2. Best and Worst Workouts for  Asthma Team sports that involve short bursts of exertion - like volleyball, gymnastics, ba...

Bitcoin

LETS COME TO THE POINT - IF YOU REALLY WANT KNOW WHAT IS BTC AND WHY WAS MADE THIS SYSTEM ! Bitcoin (BTC) is known as the first open-source, peer-to-peer, digital cryptocurrency that was developed and released by a group of unknown independent programmers named Satoshi Nakamoto in 2008. Cryptocoin doesn’t have any centralized server used for its issuing, transactions and storing, as it uses a distributed network public database technology named blockchain, which requires an electronic signature and is supported by a proof-of-work protocol to provide the security and legitimacy of money transactions. The issuing of Bitcoin is done by users with mining capabilities and is limited to 21 million coins. Currently Bitcoin’s market cap surpasses $186.9 ($186,094,361,648) billion and this is the most popular kind of digital currency. Buying and selling cryptocurrency is available through special Bitcoin exchange platforms or ATMs. CHART CHART LINK- https://coinmarketcap.com/currencies...

You Know About Effects of Vitamis And Minerals in Our Body ?

Vitamins and minerals are essential nutrients because they perform hundreds of roles in the body. There is a fine line between getting enough of these nutrients (which is healthy) and getting too much (which can end up harming you). Eating a healthy diet remains the best way to get sufficient amounts of the vitamins and minerals you need. Vitamins and minerals are as essential for living as air and water. Not only do they keep your body healthy and functional, they protect you from a variety of diseases. Vitamins and minerals get thrown together, but they are quite different. Vitamins are organic substances produced by plants or animals. They often are called "essential" because they are not synthesized in the body (except for vitamin D) and therefore must come from food. Minerals are inorganic elements that originate from rocks, soil, or water. However, you can absorb them indirectly from the environment or an animal that has eaten a particular plant. ...